![]() ![]() The company won the 2016 Large Brewery of the Year award at the Great American Beer Festival. Pabst Brewing Company branding is now a hit with hipsters, by linking the brand with events such as a bike-messenger rodeo and by focusing their promotions on hipster-heavy cities like Portland, Ore. Low-key outreach like sponsoring counter-culture events and handing out keychains and T-shirts began a branding revolution in Portland, Oregon, that spread from there. The company began working to rebrand itself in the early aughts by reaching out to a younger customer base.
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